Signworks Memphis – Website Redesign & Digital Strategy

Overview:
Signworks Memphis, a legacy signage company with over 40 years of experience, needed a modern website to reflect their expertise and elevate their digital presence. I partnered with them to reimagine their online identity from the ground up—delivering a fresh, user-friendly, and high-performing site built on Webflow.

Scope of Work:

🔧 Website Development & Design

• Designed and developed a fully custom, responsive Webflow website tailored to the client’s brand and industry.
• Created a clean, modern layout to better showcase their monument signage and services.
• Integrated engaging visuals, including custom photo galleries and team imagery, to build credibility and professionalism.

🖋️ Copywriting & Content Strategy

• Wrote clear, concise, and conversion-focused copy across all pages, emphasizing the client’s values, capabilities, and legacy.
• Helped define a consistent tone of voice that aligned with their brand identity and resonated with their target audience.
• Structured the site content for ease of navigation and SEO performance.

📸 Photography & Visual Assets

• Coordinated and executed a professional on-site photo shoot.
• Captured and edited headshots for 21 team members, along with group/team photos.
• Managed background rentals and equipment setup to ensure high-quality results.

🔍 SEO Optimization

• Researched and implemented on-page SEO best practices, including keywords, meta tags, alt text, and proper site hierarchy.
• Ensured clean, semantic markup and fast load speeds for better indexing and user experience.

📈 Google Ads Integration

• Set up and connected Google Ads for targeted campaign tracking.
• Integrated conversion tools and contact forms to drive leads directly from the site.

🛠️ Technical Implementation & Support

• Migrated content from their outdated WordPress site to the new Webflow platform.
• Handled custom redirects and domain configuration.
• Offered post-launch support to ensure a smooth transition and proper indexing on search engines.

Results:

Signworks Memphis now has a sleek, mobile-optimized site that reflects their decades of craftsmanship and positions them for continued growth. The streamlined experience, elevated visuals, and stronger search visibility are already contributing to improved engagement and client inquiries.

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